Six Golden Rules For Colored Hair

SHAMPOO YOUR HAIR LESS FREQUENTLY, and when you do, use a color-safe shampoo like PureOlogy, a new professional-only product that guarantees longer-lasting color or your money back (for the shampoo, that is, and not your color service).

CONDITION YOUR HAIR WITH A PROFESSIONAL PRODUCT for color-treated hair. Always look for label claims regarding antioxidant and/or sunscreen ingredients to help protect your hair against UVA-UVB rays.

RINSE YOUR HAIR WITH COOL--NEVER HOT--WATER to close the cuticle (the outside layer of your hair) and encourage real staying power.

GIVE YOUR HAIR SOME COVERAGE when you are having fun in the sun by wearing the latest head gear--like a wide brimmed hat to deflect damaging UVA-UVB rays.

WET YOUR HAIR BEFORE SWIMMING to prevent it from absorbing too much chlorine or salt water.

SEE YOUR STYLIST REGULARLY, and always follow his or her advice when it comes to preserving the vibrancy of your hair color.