Selling

The meeting with a customer does not amount to a proper interview, strictly speaking, but this may, however, be classified under this type of visit because xhe customer's response will largely depend on the seller's power to charm and impress him with the former's good behaviour. The questions that a customer naturally is going to ask about the goods he is going to purchase have to be answered fully and to his satisfaction. Only then may a sale be assured, But a different kind of attitude is to be maintained in such a case. In an interview for a job, the employer or the interviewer is supposed to know the best candidate from the talk that he holds with the persons he interviews. This may not be the case with a customer who may be totally or partial^ ignorant about his item of purchase. The salesmai in such a situation has not only to bring out the gooc points of the goods that he is going to sell but also he should try his best to convince the customer about their quality without which the customer may notbe persuaded to buy the goods and feel that he has got his money's worth.

From the point of goodwill of the concern, it is necessary that every customer may receive expert advice and make his selection for which he may not have regrets later. It would be the job of a seller to find out or guess a customer's limit of purchase, and his next duty would be to offer the customer a commodity or package of the same which would have maximum utility within that price-range. The etiquette of selling in this connection is that the seller's actions must be clear and above board and he should place all his cards on the table, so that the customer may use his reasoning in the desired fashion. It would be absolutely wrong on the part of the seller to try to pass something on to the customer which is unreasonable but since the customer is free to use his intelligence and have other help before making the purchase, it would be an extra burden on the seller to put up all the weak points of his products. This type of business-reasoning never profits one in the end, andas a form of business as well as of shop etiquette, a customer should be' treated with the greatest respect and honesty.