Making A Client Wait

 First, take the trouble to make apologies in person. Tell your client how long you are likely to be delayed. If you are away from office, have your secretary or a colleague do this for you.
• Offer refreshments and reading material. This is definitely an occasion to pamper him.
• Don't keep him waiting longer than 15 or 20 minutes. If you can't get away from the urgent task delaying you, explain the situation, apologise and schedule another meeting.
• Call to express regret for wasting his time. Making amends and restoring goodwill should be your top priority.
 

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